Ana Laura Zain | clickconnect.ioTracking Prospect’s Activity in Pardot with First Party CookiesUpdated: Jan 173 min read·Jan 16, 2022----
Ana Laura Zain | clickconnect.ioWhen to use a form handler? Pardot forms explainedMarketers that are new to Pardot are usually confronted with terms and concepts that are not shared across all marketing automation…4 min read·Dec 13, 2021----
Ana Laura Zain | clickconnect.ioHow to Run an A/B Test in Pardot: A Step by Step Guide (2020)Marketers are a confident bunch, but no team is perfect. Similarly, you can always get a better subjective understanding of your…7 min read·Aug 25, 2020----
Ana Laura Zain | clickconnect.ioHow to Customise a Landing Page in Pardot (No Coding Required) — 2020Marketing managers and growth hackers don’t necessarily need to have any coding skills to execute their daily tasks, however, how many…4 min read·Aug 11, 2020----
Ana Laura Zain | clickconnect.ioHow to Connect Crowdcast with Pardot: Create Custom Automations for Webinar Follow Up (2020)Having your webinar tool integrated with marketing automation is key for your business. Doing so removes the manual work and the need to…6 min read·Jul 9, 2020----
Ana Laura Zain | clickconnect.ioBeginner’s Guide to Customer.ioAre you new to customer.io? Do you need help getting started?6 min read·Feb 25, 2020----
Ana Laura Zain | clickconnect.ioHow to leverage marketing automation for events and tradeshowsIf you want to drive traffic to your booth you can leverage Pardot to make the most out of your tradeshow.4 min read·Feb 12, 2020----
Ana Laura Zain | clickconnect.ioHow to import prospects and create lists in PardotFirst, let’s review the definition of a prospect in Pardot…3 min read·Dec 18, 2019----
Ana Laura Zain | clickconnect.ioMarketing Automation Checklist for Small BusinessesI had an interesting conversation with a small software business the other day about marketing automation, and I thought it may be…3 min read·Jul 31, 2019----
Ana Laura Zain | clickconnect.ioThree ML and AI Uses That Are Powering the Growth in Automation in the Financial Services IndustryA survey of 1,419 customers, including more than 150 in the financial services sector, conducted by MIT Technology Review Insights in…3 min read·Jan 17, 2019----